When you run a business there is so much to think about, it’s often difficult to step back and view things from an external perspective. Yet doing so can be hugely beneficial.
To help you take that birds-eye view, our Marketing Strategy & Planning Services have been developed to see if your business is heading in the direction you want it to.
You may already be marketing your business in a variety of different ways, but feel your efforts aren’t reaping sufficient rewards. Or you could be about to set up a new business or create a new product line and need to develop a marketing plan to get it launched.
Perhaps you want to attract more of your ideal customers, sell more of a certain product or service, or close sales more quickly. Or perhaps certain products or services just aren’t proving as profitable as they need to be.
Either way, there are so many options to consider, such as search engine optimisation for your website; social media and email marketing; online or offline advertising; direct mail leaflets and business networking.
It’s a challenge to decide what to do with your limited time and budget, let alone keep on top of everything or evaluate what’s working and what isn’t.
Gain some clarity
Our marketing strategy and planning services have been developed to help business owners get a clearer idea of what marketing activities would most benefit their business.
We’ve developed a tried and tested process to review and evaluate your current business goals and marketing strategy and to recommend future marketing options. After the session, you will receive a visual Mind Map or strategy blueprint that will help you to clearly see what marketing activities would be most likely to benefit your business. It’s already helped dozens of business owners to develop a marketing plan that perfectly suits their individual needs, objectives and budget – and achieves the desired results.
The service starts with an initial dialogue by phone or email – then you complete a questionnaire before our face-to-face or online session. Each session is carried out by me, Tracy Reader – and you can find out more about my background and experience by taking a look at my LinkedIn profile here.
So, if you’d like to find out what it’s like to work with me, simply choose the option below that best suits your situation and I’ll look forward to talking to you very soon.
The sessions can take place face-to-face (if we can meet somewhere within this area to the West of London) – if not we can use Skype or an alternative online meeting system, depending on your preferences.
Option 1 – Standard Strategy Brainstorm – £250* – complete a questionnaire before we meet (for about 1.5 hours) to thoroughly evaluate your business and promotional options using the 7ps of marketing. A few days later you will receive a detailed Mind Map outlining your marketing opportunities, along with an ideas document with recommendations for what to do next. We then organise a follow-up phone, Skype or similar online meeting to ensure that the information you have received is clear and helpful – and here we can also discuss next steps in terms of what you are going to do going forward and whether or not you need any additional support from either myself of any other specialists within the Marketing Mechanics network.
Option 2 – Advanced Strategy & Planning Service – £450* – a more detailed analysis of your business and future goals to more comprehensively set out your marketing strategy and create a 3 or 6 month delivery plan. Complete the questionnaire and meeting with me for 1.5 to 2 hours and receive a detailed Mind Map + ideas document (as per the standard service), but also, during the follow-up phone call we will discuss what other activities I can deliver such as a customer profiling exercise to help you to more precisely define your ideal customers, or a brand values exercise to help you in developing your future brand identity, both in terms of visual elements and key messages. We then work together to develop some razor sharp key messages and ideas for some new brand-awareness tactics that will improve the effectiveness of your future marketing activities and campaigns.
To book either session please get in touch to request access to my online booking system.
* Prices apply until the end of 2017.