Marketing Mechanics Cookie Policy
Last Updated: 19th June 2026
This Cookie Policy explains how Marketing Mechanics (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website located at www.marketing-mechanics.co.uk (the “website”).
By continuing to browse or use our website, you agree that we can store and access cookies as described in this policy, unless you have adjusted your browser settings to decline them or managed your preferences through our cookie consent banner.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, improve your browsing experience, and provide analytical information to the website’s owners.
- First-party cookies: Set directly by our website.
- Third-party cookies: Set by external services we use (like Google Analytics and Google Ads) to track behaviour or deliver targeted advertising across the web.
2. How We Use Cookies
We use cookies for several reasons, including keeping our website secure, understanding how visitors interact with our content, and delivering advertisements that are relevant to your interests.
Specifically, our website relies on the following third-party services:
Google Analytics 4 (GA4)
We use GA4 to understand how visitors engage with our website. GA4 collects data anonymously. It tracks information such as:
- How you arrived at our site (e.g., via a search engine or a link).
- Which pages you visit and how long you spend on them.
- The type of device, browser, and operating system you are using.
GA4 uses cookies to distinguish unique users and throttle request rates, but it does not store personally identifiable information (PII) like your name or email address.
Google Ads & Google Remarketing
We use Google Ads to promote our website across the internet. Google Ads cookies track conversions (e.g., if you clicked an ad and then bought something or signed up) and enable remarketing features.
- Remarketing: This allows Google to show you our ads on other websites after you have visited our site, based on your past interactions with us.
3. Types of Cookies We Use
We categorize the cookies on our site into three main buckets:
| Cookie Type | Description | Who Sets It? |
|---|---|---|
| Strictly Necessary | Essential for you to move around the website and use its features securely. The site cannot function properly without these. | First-party |
| Performance & Analytics | Help us collect information about how visitors use the site (via Google Analytics 4). All data is aggregated and anonymous. | Third-party (Google) |
| Targeting & Advertising | Used to deliver ads relevant to you, limit how many times you see an ad, and measure ad campaign effectiveness (via Google Ads). | Third-party (Google) |
4. How to Control and Delete Cookies
You have the right to decide whether to accept or reject cookies. You can manage your preferences using the methods below:
Our Cookie Consent Banner
When you first visit our website, a banner will appear asking for your consent to use non-essential cookies (like analytics and advertising). You can choose to accept all, reject all, or customize your choices.
Your Web Browser Settings
Most web browsers allow you to control cookies through their settings menu. You can set your browser to block all cookies or to alert you when a cookie is being placed. Please note that if you disable strictly necessary cookies, some parts of our website may not function correctly.
- Google Chrome Cookie Settings
- Apple Safari Cookie Settings
- Mozilla Firefox Cookie Settings
- Microsoft Edge Cookie Settings
Opting Out of Google Specifically
You can opt out of Google’s visual tracking and data collection specifically through these tools:
- Google Analytics: You can download and install the Google Analytics Opt-out Browser Add-on.
- Google Ads: You can change your ad personalization settings via the Google My Ad Center.
5. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Any changes will be posted on this page with an updated “Last Updated” date.
6. Contact Us
If you have any questions about our use of cookies, please contact us at:
- Email: hello@marketing-mechanics.co.uk